Teva Pharmaceutical Industries Ltd., maker of Plan B One-Step® (levonorgestrel) 1.5 mg tablet, the #1 OB/GYN recommended emergency contraception, announced today the launch of “Perfectly Imperfect,” an educational initiative that aims to spark a conversation about the many myths surrounding emergency contraception and ensure women are prepared in case their birth control plan doesn’t go as perfectly as planned. In collaboration with Carly Aquilino and Nessa, stars of MTV’s “Girl Code,” and through the creation of a new multimedia website, www.PerfectlyImperfectandMe.com, this innovative and interactive program encourages women to understand that it’s more important to be true to themselves, knowledgeable and prepared than it is to be perceived as perfect.
In support of the “Perfectly Imperfect” initiative, an online survey of 1,000 US women aged 18-34 years, sponsored by Plan B One-Step®, revealed that 9 out of 10 women have felt pressure to be perfect, and of those women, nearly 45% put the pressure on themselves. This pressure to be perfect also translates into how women surveyed would feel about a potential contraception failure. The survey showed that if a woman experienced a contraception failure, 1 out of 4 would feel disappointed in themselves, and confused about what to do next and nearly 60 percent would be panicked and/or scared.
